Client

Verizon

Description

With a concept of “stream the wait,” the idea was for streamable?custom-made playlists that were the exact length of your daily waits (the bus, for coffee, for tickets, etc). This campaign system needed to be eye-catching, scalable, yet also skirt the need for reliance on photography (musician imagery would add layers of approvals). Soundwaves, repetition and recursion influenced this system.

My role

Design Director