Client

Verizon

Description

This project sought to create a brand guideline system that was centralized and easy to update. We created a number of extensible, hierarchical and flexible components built around brand pillars (Typography, Color, Photography and so on). Brand compliance at Verizon had long relied on a problematic system of distributing PDFs amongst its network of partners. With this systematic approach, and leveraging Contentful, we were able to improve compliance and brand consistency.

My role

Senior Designer (R/GA)